Identity · Intelligence · Index · Interaction · Investment

The Operating System of the Athlete Economy

Podium Pursuit is the digital infrastructure that lets sponsors, federations, investors and fans discover, value and fund the continent's athletes, from grassroots to podium.

Five Infrastructure Layers That Make Athletes Identifiable, Measurable, Valued, Connected and Fundable.

Sport has never had a shared valuation language, a verified athlete registry, or a structured route for capital to reach the people who create the value. Podium Pursuit is building all three.

Five infrastructure layers, already operational: 6,000+ verified athletes across 62 nations, an intelligence engine built across three Olympic cycles, and live capital pathways. This is the system in detail.

See the Five Layers

For AthletesBecome visible, valued and fundable, from grassroots to podium.

For SponsorsFind and value the right athletes with confidence.

For FederationsTurn administration into a funded, data-generating asset.

For InvestorsAccess a new, measurable class of sporting opportunity.

For FansFollow, back and fund the athletes you believe in.

In One Minute

Sport Was Built Around Events. Not Around Athletes.

In one line: Podium Pursuit gives sport a shared way to identify, measure, value, connect and fund athletes, so the money and attention finally reach the people who create the value. Think of it the way an operating system runs the apps on your phone: Podium Pursuit runs the systems that turn a gifted athlete into a visible one, a valued one, and a funded one.

Federations Govern Competition. Broadcasters Distribute Moments. Sponsors Buy Visibility Around Those Moments.

The infrastructure of sport was never designed around the people who create its value, so athlete success stays exceptional rather than systematic.

The Athlete Economy reorganises this. Athletes stop being temporary participants who appear during competition and become persistent economic actors: Verified, Measurable, Valued, Connected and Fundable All Year Round.

The constraint has never been talent. The constraint has been systems. An Athlete Economy Must Be Architected, Not Discovered.

ProTouch architected the spine. Podium Pursuit holds it. What follows is that spine in full: the five layers, the components inside each, and the evidence they already work.

Athletes across cricket, athletics, basketball, football, boxing, rugby and more

The Map · What We Are Building

Five Layers. One Co-ordinated Operating System.

Each layer performs a distinct role, and each one makes the next possible. Without Identity nothing can be measured. Without Intelligence no index can be computed. Without the Index no capital can be priced. Below, every component inside every layer.

Identity

Athletes Become Identifiable

Verified, persistent digital athlete profiles that replace scattered, event-dependent registries. Credentials, rights and career history in one place, kept current by a live results feed and anchored by a permanent Hall of Fame register. Athletes become discoverable, verifiable and eligible for participation across the whole system. Without the identity layer, no other system in the stack can function.

The verified athlete database and identity foundation of the ecosystem, developed from Olympic and World Championship participants and continuously updated through the international competition cycle.

6,000+ Profiles · 62 Nations · 47 Codes

The permanent record of the continent's podium moments. Every honouree verified against competition record, preserving the achievements that identity infrastructure exists to carry forward.

Forged in Competition · Preserved in Legacy

The live results feed tracking African and GCC athletes across competition. Every result flows back into the verified profile, keeping identity current rather than frozen at the last major championship.

Athletes in cricket, football and athletics

Intelligence

Athletes Become Measurable

Performance, social and contextual data, ingested and enriched into decision-grade signal. Named from the African root "ntu", meaning human, BuntuAI is the engine beneath every index. Its dataset was built athlete by athlete and competition by competition across three Olympic cycles.

The Intelligence Engine of the Athlete Economy. It ingests verified identity, produces the decision-grade signal published by the Index, and provides the analytical foundation that makes Interaction and Investment measurable.

The Underlying Asset

Index

Athletes Become Valued

Ranking, valuation, benchmarking and pricing. The Index replaces reputation and media exposure with transparent benchmarks that sponsors, institutions and investors can all use. A shared valuation language sport has never previously had, published at two levels: the athlete and the nation.

Social Value Index (SVI)

Digital Influence. A four-pillar composite of reach, engagement, growth and content, normalised across eight platforms.

Athlete Level

Athlete Value Index (AVI)

The Valuation Signal. Combines a performance tier score with the SVI, capped at the tier anchor, to express what an athlete is worth.

Athlete Level

Commercial Activation Index (CAI)

Near-Term Activation Potential. Reweights the same social pillars, performance-blind and uncapped, to answer who will drive reach, engagement and leads now.

Athlete Level · Brand Level

Sporting Power Index (SPI)

Built on top of the AVI and aggregated through BuntuAI Layer 5. SPI answers how strong a national sporting ecosystem is: institutional readiness, ecosystem performance, youth pipelines and continental competitiveness.

Ecosystem Level · All 62 Nations

Interaction

Athletes Become Connected to Fans.

The fan-facing surface of the Athlete Economy, the point at which the system becomes physically and digitally present to the public. Historically fans participated as spectators. The Interaction layer treats the supporter as a participant whose attention, identity and spend are economic signals in their own right.

The Digital Clubhouse

The Always-on Mobile Application for Fans: community hubs, voting systems, missions and challenges, live results and match centres, and athlete following networks.

Live Now

App Store Google Play

ROOTS · Harambee

The Pan-African Fan Merchandise Brand. A coordinated collection of merchandise, identity products and licensing.

Coming Soon Visit ROOTS

Kivuko · The Crossing

The Opportunity Gateway. A sport-careers marketplace and skills-building engine, connecting athletes to the work and pathways that exist beyond competition, alongside sports professionals seeking work in sport and development pathways for the youth into sporting careers.

Curating Our Workforce Database and Learning Catalogue

Women athletes in skateboarding, athletics and football

Investment

Athletes Become Fundable

Capital products that fund athletes, ventures, infrastructure and sporting organisations. Traditional sports funding relies on episodic sponsorship and short-term commercial partnerships. Deployment here is guided by AVI and SPI signals, replacing relationship-dependent funding with structured, intelligence-led pathways.

Fund Your Passion

The crowdfunding and payments platform routing supporter capital directly to the athletes and campaigns they follow.

Federation Membership and Payments

Affiliation, membership and licensing infrastructure for federations, clubs and teams turning administration into a funded, data-generating layer of the ecosystem.

Athlete Impact Fund

Structured capital deployment connecting global investment directly with verified athlete development and international competition access.

The Flywheel

More participation
Generating richer intelligence
Producing stronger valuations
Attracting better-targeted capital
Creating greater athlete opportunity
Driving greater participation

The compounding feedback loop is structural, not aspirational.