AN IMPACT-DRIVEN ECOSYSTEM

We are building more than a platform – we are architecting a collective economy for African athletes.

Anchored in innovation and impact, the Podium Pursuit Collective comprises:

• The Athlete Collective: Building the World’s Largest Verified Digital Athlete Registry
• The Digital Clubhouse: Powering Always-On Fan Engagement and Athlete Support
• The Athlete Marketplace: Unlocking Athlete Visibility, Value, and Commercial Opportunity
• The Athlete Impact Fund: Fuelling the Rise of Africa’s Champions Through Performance-Driven, Fan-Powered Funding

THIS IS NOT JUST A PLATFORM. IT IS A MOVEMENT.

A chance to reimagine how athletes are funded, how their stories are told, and how value is shared.

Podium Pursuit exists to change that – at scale.

A CALL FOR PURPOSE-LED BRANDS

This is a movement rooted in legacy, powered by community, and designed for long-term commercial and social impact.

Whether you’re a global sponsor, regional investor, or a Global or African brand seeking to build purpose through sport, Podium Pursuit offers:

• AI-powered brand-athlete alignment
• Digital fan loyalty and reward systems
• Data-driven athlete storytelling
• Tokenised investments in athlete success

Podium Pursuit is a collective of fans, brands, and athletes building Africa’s next global champions.

BUILT FOR PURPOSE. POWERED BY PERFOMANCE.

We believe that athletes are far more than performers. They are:

• Influencers of social values and catalysts for change;
• Champions of sustainability, inclusion, and equality; and,
• Icons of hope and pride for Africa’s youth

By turning fans into funders, stories into sponsorship, and passion into long-term impact, Podium Pursuit offers a new model of investment – one that is authentic, equitable, and built for legacy.

Podium Pursuit is multi-dimensional:

• New Digital Rights License for athletes and brand sponsors
• Brand Activations including apparel collaborations, athlete-led campaigns, and gamified fan engagement
• Fan Tokens and Premium Subscriptions to drive recurring revenue
• Investment Instruments like tokenised debentures, enabling corporate and impact investors to back the growth of the ecosystem
• Revenue supports athlete development and community reinvestment, underpinned by performance-based smart contracts and transparent governance.

AFRICA’S RISING STARS: Building the World’s Largest Verified Digital Athlete Registry

For decades, African athletes have competed on the world’s biggest stages – yet lacked the infrastructure, exposure, and commercial access to fully benefit from their performance. The Athlete Collective changes that by making their data visible, valuable, and actionable.

The Athlete Collective is the foundation of the Podium Pursuit ecosystem – a first-of-its-kind digital registry of over 5,500 verified athletes from 54 African nations and 36 sports. Designed to showcase performance, unlock commercial potential, and drive data-informed decision-making, the Collective ensures Africa’s talent is not just visible, but discoverable, validated, and ready for activation.

Each athlete profile includes verified data – such as age, sport, competition history, digital reach, world rankings, and accolades – and is tiered using a proprietary algorithm that evaluates performance and commercial potential. This structure enables scalable engagement across sponsorships, content collaborations, scouting, and fan monetisation.

Why It Matters – Rooted in Africa. Verified for the World. Ready for the Podium.

CORE VALUE PROPOSITION

• For Fans: Access authentic athlete journeys, participate in campaigns, earn rewards, and express national pride through direct engagement.
• For Athletes: Establish a verified digital identity, increase visibility with fans, brands, and scouts, and unlock pathways for monetisation, funding, and recognition.
• For Brands: Connect with purpose-driven, data-verified athletes and activate meaningful storytelling through trusted and impactful campaigns.

KEY FEATURES

• Structured, Tiered Athlete Profiles powered by performance and reach data
• Elite-grade data validation (Tokyo 2020 onwards)
• Integrated social media handles, digital reach, and merchandising capabilities
• AI-powered brand matchmaking and campaign participation tracking
• Smart contract and blockchain integration for funding transparency
• Fan dashboards showcasing engagement, contributions, and reward history

STRATEGIC IMPORTANCE

• Verified Source: Serves as the verified source of truth for all monetisation, engagement, and talent discovery activities
• Data: Powers the Marketplace, Clubhouse, and Athlete Impact Fund with reliable athlete data
• Digital Equity: Enables digital equity and inclusion for African athletes beyond elite circles
• Scalable Model: Establishes a scalable model for long-term fan and sponsor trust

DIGITAL CLUBHOUSE: Powering Always-On Fan Engagement and Athlete Support

In a world where social media is crowded and transactional, the Digital Clubhouse reclaims the intimacy of sport – bringing fans closer to the athletes they admire and giving those athletes the tools to control, monetise, and grow their digital presence on their own terms.

The Podium Pursuit Digital Clubhouse is the heartbeat of the Podium Pursuit ecosystem – a mobile-first, Web3-enabled fan engagement platform designed to transform the way athletes, fans, and brands interact. Built in Africa for a global audience, the Clubhouse goes beyond content delivery – it powers a new fan economy driven by loyalty, community, commerce, and purpose.

As the central hub of the Podium Pursuit Collective, the Clubhouse turns spectators into stakeholders, athletes into digital brands, and moments into movements. Fans can connect with over 5,500 verified African athletes, earn rewards, vote in campaigns, access exclusive content, and support their sporting heroes – all within a gamified, always-on, data-rich environment.

Why It Matters – Not just a fan platform – the Clubhouse is where Africa’s sporting future comes alive.

CORE VALUE PROPOSITION

• For Fans: Go beyond watching – engage, earn, connect, and co-create in a dynamic, always-on sports environment.
• for Athletes: Monetise content, grow global audiences, and maintain direct engagement with fans and sponsors.
• For Brands: Activate purpose-driven, data-backed campaigns with measurable ROI and cultural relevance.

KEY FEATURES

• Verified Digital Athlete Profiles
• Gamified Fan Missions, Leader boards and Rewards
• Interactive Match Centre with live results and fixtures
• Blockchain-enabled In-App Voting and Polls
• Athlete-led Digital Marketplace & Merchandise Hub
• Aggregated Social Wall and Content Feed
• Topic-based Community Chats and Nation Hubs
• Real-time Push Notifications and Fan Benefits

STRATEGIC IMPORTANCE

• Digital Touch points: Creates a persistent digital touchpoint between athletes, fans, and sponsors
• Monetisation and Engagement: Drives recurring monetisation through direct engagement and gamified loyalty
• Activation: Serves as a sponsorship activation engine for brands and federations
• Insights: Fuels insights through first-party fan data and behavioural analytics
• Aggregation: Links seamlessly with the Athlete Collective, Marketplace, and Impact Fund

ATHLETE MARKETPLACE: Unlocking Athlete Visibility, Value, and Commercial Opportunity

African athletes are globally admired yet often economically marginalised. The Athlete Marketplace shifts the paradigm – from passive exposure to participatory ownership, from being seen to being supported.

The Podium Pursuit Athlete Marketplace is the commercial engine of the ecosystem – a first-of-its-kind monetisation and discovery platform built for Africa’s top-performing and emerging athletes. Designed as a “LinkedIn meets Shopify meets Transfermarkt” for sports talent, the Marketplace enables athletes to be discovered, monetised, and activated at scale within a digital-first economy.

Through verified athlete profiles, AI-powered brand matchmaking, fan-supported campaigns, and Recast-powered pay-per-view content, the Marketplace empowers athletes to showcase their journeys, sell merchandise, build their brand, and connect with scouts, sponsors, and fans globally.

 Future phases will include integration of performance analytics, highlight reels, and scouting dashboards – unlocking professional pathways for athletes across underserved and overlooked communities.

Why It Matters – From Undiscovered to Unstoppable – The Marketplace is Their Stage

CORE VALUE PROPOSITION

• For Fans: Engage directly with athletes, support their journeys through tokenised campaigns and content, and unlock exclusive behind-the-scenes experiences.
• For Athletes: Monetise content and merchandise, build a verified digital identity, and connect with sponsors, scouts, and fans to unlock new income and career opportunities.
• For Brands: Activate purpose-driven partnerships, run high-ROI branded content campaigns, and align with athletes who reflect cultural relevance and credibility.
• In future phases – For Scouts and Federations: Discover high-potential talent through performance data, verified profiles, and integrated career analytics.

KEY FEATURES

• Verified, tiered athlete profiles across 54 nations and 36 sports
• Recast-powered pay-per-view content monetisation
• Athlete-led merchandise, collectibles, and NFT storefronts
• AI-based brand-athlete matchmaking
• Tokenised fan campaigns and direct funding tools
• Future integration of scouting data and video analytics

STRATEGIC IMPORTANCE

• Recurring Income and Control: Enables athletes to earn recurring income and control their digital destiny
• Brand Activation and Opportunity: Delivers targeted activation and sponsorship opportunities for brands
• Discovery and Monetisation: Creates a scalable discovery and monetisation platform from grassroots to elite level
• Sustainability: Feeds revenue into the Athlete Impact Fund for long-term sustainability 

IMPACT FUND: Fuelling the Rise of Africa’s Champions Through Performance-Driven, Fan-Powered Funding

Despite their global success, African athletes continue to face some of the toughest barriers in the world – from overwhelming travel costs to limited exposure and a lack of sustainable commercial pathways. These hurdles don’t reflect a lack of talent, but rather a broken system of access and equity.

The Athlete Impact Fund is the economic engine of Podium Pursuit – a tokenised, blockchain-enabled funding model that provides sustainable financial support to Africa’s top-performing and emerging athletes. Built on a foundation of equity, transparency, and participation, it converts fan belief into financial backing.

Powered by tokenised fan passes, sponsor contributions, merchandise sales, and travel mile donations, the Fund enables athletes to access travel grants, content support, and training resources. It links impact to performance, ensuring that value flows to where it’s earned – and tracked transparently.

Why It Matters – from talent overlooked to talent invested in

CORE VALUE PROPOSITION

• For Fans: Become active participants in athlete success with trackable impact and rewards.
• For Athletes: Unlock funding for travel, training, and content through a smart, performance-based model.
• For Federations: Access alternative funding streams for Olympic hopefuls and national teams.
• For Brands: Fund athlete journeys with measurable ROI and purpose-aligned storytelling.

KEY FEATURES

• Tier-Based Athlete Eligibility based on performance and influence
• Blockchain Smart Contracts to create transparency and efficiency
• Athlete and Fan Dashboards to drive intelligence and reporting
• Brand Impact Tracking Tools and Integrated Sponsorship Activation

STRATEGIC IMPORTANCE

• Commercial Empowerment: Monetisation through content, merchandise, and campaigns.
• Digital Visibility: Verified athlete profiles enhance exposure and credibility.
• Brand Matchmaking: Facilitates value-aligned, data-informed brand-athlete partnerships.
• Pathway to Pro: Supports talent discovery by agents, scouts, and clubs.
• Revenue Redistribution: Feeds the Athlete Impact Fund through shared marketplace earnings.

OUR INITIAL CAPITAL RAISE

We are currently undertaking our initial Capital Raise of $1 500 000 to kickstart the Athlete Impact Fund, doing further personalisation of the Digital Clubhouse and for some working capital to commence fan activation. For more information, please contact Rebecca@protouch.africa.